When Boeing wanted to build a fun, creative, and imaginative design experience for their booths at trade shows, they turned to X Studios to design and develop a new augmented reality experience. As the lead producer on the app, I oversaw the full production process from pitch to delivery and beyond.
The experience now lives in multiple configurations, from magical AR — which begins when you scan a scale model of a Boeing aircraft — to a touch-interaction version build for kids and families. It can deploy with a selfie station that prints takeaways for guests, an 85″ screen to display recent guest creations, and custom controls that let event staff run the show however works best for them.